Project
Legalize Housing
A Pragmatic Solution for a Big Problem
The Legalize Housing campaign was a multi-phase initiative created to raise awareness for accessory dwelling units and to collect petition signatures to support their legalization, with the ultimate goal being to legalize them within Huntsville’s city limits by pressuring our city council to approve the required zoning ordinance changes.
For the campaign, I was responsible for the design and production of all creative assets, including print collateral, digital ads, Instagram-optimized artwork and explainers, and Instagram Reels. I also handled the design and development of the Legalize Housing website, and managed social media during the second phase of the campaign.
What I Did:
Branding
WED DESIGN + DEV
Social Media
Strategy
Phase One
Digital Banner
Ad Campaign
Awareness Campaign
Five Unique Ads
85,500+ Devices Reached
5.2K New Website Users
Phase Two
Social Media
Push
Social-Optimized Creative
Multi-Image Explainer Posts
Reels + Shorts
Pushed for Petition Signatures